Business
Diploma in Marketing
Learn how brands connect with customers through research, strategy and campaigns.
- Diploma
- 3 years
- Full-time
- Online
Qualification
Diploma
Typical duration
3 years
Study mode
Full-time · Online
Study field
Business
About this course
Marketing explores consumer behaviour and how organisations position products and services.
What you'll learn
- Consumer behaviour
- Digital marketing
- Market research
- Brand strategy
Possible career directions
- Marketing Coordinator
- Brand Manager
- Digital Marketer
General information only. Entry requirements, fees and offerings differ between institutions — always check with the institution directly.
Module 1 · Free preview · 5 min
Revenue, costs and profit
A taste of Diploma in Marketing
Profit = Revenue − Costs
Every business tracks money coming in (revenue) and money going out (costs). What's left over is profit — the number that shows whether a business can survive and grow.
Real-world scenario
You run a tuck shop. You sell 200 snacks at R10 each, and the stock plus your stall fee cost R1,400.
This course